The Student Motor Company Case Study Example | Topics and Well Written Essays - 1500 words

The Student Motor Company - Case Study Example In order to mitigate the competitive challenges The Student Motor Company invented a subcompact car i.e. Zinger. The normal preproduction testing along with the development of automobiles usually takes around forty-three months. However, the management team of the concerned company had consented for the production of the new car i.e. Zinger within two years. While test driving, the management had analyzed two vital faults within the car being manufactured. In this regard, it has been determined that the company used gasoline tank and the tank had been fixed in a way that a crash would create a puncture in the tank. Moreover, the design also entailed the risk of gasoline entering the driver’s chamber and any further ignite can lead to massive flames (Fall 1-4). Another fault as determined within the production of Zinger is the emission standard. It has been noted that it is the responsibility of the company to meet the emission standards before sale because after the sale it is the responsibility of the owner to abide by the emission standards. Zinger was launched in the market without considering the manufacturing defects. It has been further noted that the director of the company claimed that if the manufacturing department has involved standards to minimize the explosion risk then it would have raised the price of the product. Considering these aspects, it can be viewed that the company did not meet the ethical standard. ... Due to the company’s unethical decisions, the customers faced life risk situation (Fall 1-4). Q2. The ethical standards that might have been considered in resolving this dilemma is to stop the launch of the vehicle. In this regard, it can be ascertained that the company’s management or its stakeholders might have undertaken measures to mitigate the manufacturing defects. The research and development department might have put more effort in the establishment of a product that would be beneficial for the society. In this aspect, it can be ensured that this particular ethical standard has not been met by the company. This has resulted in the vital loss of the customers who purchased the car. This is the major consequence pertaining to the ethical standard that can affect the society at large (Fall 1-4). The following ethical initiative that can be mitigated by implementing certain alternative measures is meeting the Environmental Protection Agency (EPA) emission standard. In further discussion, it can be revealed that the company might have followed the emission standards incorporated within EPA. According to the EPA emission standard it is the responsibility of the company to meet the standard before the sale of the products. The Student Motor Company had not ensured emission standards before the sale of Zinger. This will lay greater consequences on the customers. This is because the emission standard of EPA reveals that after the sale of the car, it is the responsibility of the customers to mitigate the emission standard. It is difficult for the customers to gain immediate information on emission standards. In keeping with the economic alternatives, the company might have assured a better